Canned Foods

The shelves of grocery stores are filled with a wide range of different canned foods. From vegetables to ready meals, there are many options consumers can choose from. Although the canned food industry is not associated with innovations, businesses in this niche market can introduce novelty products. Examples of such include canned cheeseburgers or sandwiches (sometimes called candwiches). Some manufacturers of canned foods also rely on creative marketing strategies to increase their brand awareness and sales. An example of such is an April Fool’s Day marketing campaign of selling ‘Unicorn Meat’ in a can.